When Matt and Rob reached out to us, it was clear they had an unmatched product and a brand that customers loved.
However, their campaigns were not converting – results were unpredictable, campaigns were not strategic, and they couldn’t scale their advertising budget and still stay profitable.
Stamina Fitness was founded by two Crossfit athletes, Matteo and Roberto.
Their best-selling product revolutionized the industry in Italy, and they had eyes on taking their success worldwide.
After analyzing their Dashboard, it didn’t take long to realize that Stamina’s Hand Grips were a potential best seller.
Unfortunately, the Stamina’s previous agency promoted every product equally and ran cold traffic campaigns with traffic as the sole objective.
We started with a complete redesign on Facebook.
Partnering with Matt and Rob on the creative, we instituted levels of retargeting: cold traffic, warm traffic, hot traffic and existing customers. We focused on the Hand Grips as a gateway to introduce customers to other products.
The campaign converted in a stable and profitable way, giving us the confidence to both scale our advertising budget and expand our marketing channel to Google Ads.
This is how our dashboard for the last 12 months looks like:
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