CADOGAN had a failed launch through no fault of their own.
It happens all the time to even the smartest entrepreneurs.
Knowing your product is a different skill set than knowing your market.
CADOGAN is a dream client.
Their fashion products are bespoke, and our entire team fell in love with Jesse, his team and his vision for the brand.
Relaunching a fashion brand is no walk in the park: fashion is one of the most competitive markets, saturated with big players who have the resources to spend 7 figures on an advertising budget every single month.
On top of that, we had little to no data at our disposal, so we needed to potentialize every piece of data we were able to collect.
When we take on a new client store, we look at three critical data points first: audience (customer), creative, and products. We then brainstorm to find the best way these three variables work together, then start scaling in a profitable and (most importantly) sustainable way.
At Labis Labs, artificial intelligence plays an important role in these decisions. For the audience analysis, our team worked closely with CADOGAN to formulate a target buyer persona, then analyzed this data with AI. Our creative department got onboard and worked with the outstanding pictures and video scenes provided by the client. Finally, our copywriters and media buyers used our AI software to see which ad formats performed best.
It soon became clear to everybody that CADOGAN’s jackets were the perfect product to promote to introduce the brand. The price allowed us to spend a good amount of money in the acquisition phase, while still remaining profitable and building our customer base.
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